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Redesigning a complex SEO platform to make services, information, and user journeys clearer.
The challenge
Making a complex SEO platform easier to navigate.
A large number of services, pages, and content made the existing experience difficult to navigate and scan.
My approach
Structure first. Visuals second.
I reorganized content, improved page hierarchy, and created reusable UI patterns to bring consistency across the platform.
Improved
navigation
Simplified
structure
Scalable UI
system
Clearer
content
The result
A clearer and more consistent SEO platform.
A structured content hierarchy and reusable UI system made the platform easier to navigate and prepared it for further growth.